The current market is increasingly competitive, leading businesses to seek smarter and more optimized ways to secure their place. To meet the growing demands of consumers and partners, it is essential that companies adopt strategies to increase their productivity .
With the need to stay connected to ensure business continuity, online productivity has become a fundamental aspect for those seeking a better market position.
Therefore, managers need to keep in mind that, while the internet is a fundamental resource, it also represents a major pitfall for employees.
Unauthorized access to social media, entertainment websites, online stores, and other platforms significantly reduces the time available for tasks that are truly essential to the business.
How do we define "productivity"?
Based on a literal concept, productivity refers to the result of what is effectively productive . In other words, it consists of the result that a person or piece of equipment delivers using the resources available to them. In the corporate environment, productivity is directly related to a company's profitability, as it is linked to the efficiency of production, whether of employees or available equipment.
Within a company, productivity is the key word, and all demands and processes revolve around how much will be delivered. Low productivity is easily noticed through the results obtained. In this sense, productivity should be seen as planning tasks in order to deliver superior results. To better understand the impact of planning on company results, check out this video:
To determine if there are any productivity problems , and if everything is as expected, managers must use appropriate methods and tools. But how do they achieve this result?
How do you measure productivity on the internet?
Productivity indicators are widely used to determine whether employees' online performance is meeting company goals .
Below are some indicators that can be used to find out if the time employees spend online is impacting business results.
Access time control
All employees have a predetermined amount of time to complete all their daily activities, thus ensuring that the company can maintain the continuity of its services. To ensure that this time is used correctly, managers can use resources and tools that help them know how much of the available time is being effectively used for the needs of the business.
Interaction time
With digital transformation, it has become virtually impossible to find a business that doesn't entirely depend on the internet to stay operational. For this reason, interaction between employees is increasingly taking a backseat. As a result, employee motivation can be negatively impacted , and consequently, their productivity . It's important to understand how interaction and communication occur between teams and to find ways to stimulate this contact.
Setting deadlines and goals
Knowing what needs to be done and by when it needs to be delivered helps employees organize themselves better and bring more productivity to their routine. The more information available, the clearer each person's role will be . With this, managers can understand each employee's online productivity and, from there, develop possible strategies to optimize results.
Increasing productivity on the internet
To help you boost your employees' online productivity, we've compiled some valuable tips, such as:
1. Provide the necessary tools.
The better the infrastructure available for activities to be carried out with quality, the greater the productivity of workers on the internet . Imagine the following scenario: during the day, the systems and tools used experience constant failures and crashes. In this waiting process, employees may end up losing focus and getting distracted by social networks, entertainment pages, e-commerce sites, and other internet pitfalls. Furthermore, slowness or crashes can cause stress, not only between the employee and the machine, but also among employees who need tasks from others to perform their own, turning the problem into a "snowball effect" and wasting productivity in various sectors.
2. Remove anything that could harm your online productivity.
As we saw earlier, the internet is an environment full of distractions and pitfalls that can consume much of the time available for business activities. These pitfalls, in addition to harming productivity, also represent a major threat to business security. Disguised as fake links and malicious emails, cybercriminals end up finding loopholes and invading systems, stealing information and harming the availability of services.
3. Use online time management methods and tools.
Time management is a control tool that can help optimize an organization's productivity. Investing in more efficient methods and strategies can help provide a more dynamic and productive routine . It's important to know what delivers results and which practices are not very efficient for the business objectives.
4. Ensure a practical and efficient communication channel.
Even with continuous internet connectivity, communication within a business can often become confusing and unclear. To avoid these and other problems, it's important for employees to have access to more efficient communication channels. Through this tool, communication between teams and employees can become more practical and transparent, leading to greater focus and increased productivity online.
5. Having an access control tool
With so many pitfalls and distractions in the online environment, having an intelligent system for blocking and controlling internet access is a very strategic decision. Through this resource, it is possible to help employees stay focused on the activities that are truly important to the company.
With the right tool, managers can more effectively and efficiently control how employees are using the company's internet. Besides threats to company security, unauthorized access (to entertainment sites, social networks, inappropriate content, etc.) ultimately leads to a significant drop in productivity. This type of control can guarantee several benefits, such as:
- Increased protection against threats present in the online environment;
- Reduced risk of data loss and information leaks.
- Less time wasted on the internet;
- Increased productivity;
- Improved quality of results ;
- equipment maintenance requirements ;
- More realistic information about internet usage;
- And much more.
To achieve this, it's important to have one of the best tools available on the market: Lumiun Box . This tool was specifically developed to bring more efficiency and productivity to your business. Being a cloud-based solution, it's a very reliable resource and ensures more optimized control over employee access.
Why invest in online productivity?
Just like any other resource provided by the company, the internet should be used strategically and efficiently . Contrary to popular belief, controlling how employees use the internet is not a negative thing . It's a way to ensure that company resources are used efficiently to guarantee the best results.
The more strategic the practices implemented by managers, the greater the possibility of organizational growth. Online productivity should be seen as something to be continuously worked on within a business.
