Much has been spoken about artificial intelligence and how it can transform our reality in the coming years. One of the major debates made today refers to the transformation that this technology will bring to the work environment and the way in which certain professions can be impacted.
When it comes to digital security, this discussion becomes even more intensified. This is because the growth of the GPT chat platform has brought with it some questions about the privacy of the information that is provided to the platform. A recent leakage of user data on this platform caused some astonishment among experts.
In this sense, doubt arises: How can artificial intelligence affect cyber security within your company?
Artificial Intelligence: What is it?
Since the last few years artificial intelligence occupies a prominent level, being one of the most discussed guidelines in the technology sector. This technological advance consists of a system that can simulate the innate intelligence of humans , performing activities, developing solutions and even answering questions.
Unlike the way technology was developed earlier, artificial intelligence does not need specific orders programming . Since this technology consists of an immeasurable database system, enabling a process of autonomous decision making.
Artificial intelligence has been developed for decades, and has had one of its biggest advances in recent years. Which was only possible thanks to the development and improvement of other technologies , such as cloud computing and big data.
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These resources allowed artificial intelligence to develop its ability to learn as a human being within the ends for which it was developed. Although many tests are still being performed, it has been applied in many ways today.
Artificial Intelligence Applications
Many people believe that artificial intelligence has not yet had a real impact on our reality. However, we can cite several examples of how artificial intelligence has been used by companies , such as streaming services.
For example Netflix, the largest streaming platform used today. For them to keep users more time connected and watching their content, platform systems use artificial intelligence and Machine Learning to recommend specific content according to user standards and previous search preferences.
Artificial intelligence collects data and conducts a dynamic study of what this specific user is watching and what can make him stay connected to the platform , recommending movies and bringing personalized suggestions. Netflix also uses artificial intelligence to differentiate miniature images, identify possible locations for new productions and contribute to the post-production process. Thus delivering higher quality to the content presented.
This also happens on music platforms, such as Spotify. recently released the beta version of “DJ X”, an artificial intelligence tool for playlist creation . Although not yet used in Brazil, this tool is already available in 50 countries bringing a modern solution to suggestion of new songs.
This tool was developed to study the user and adapt the choices according to the particular taste and expectations of those who are listening. This solution has been pleasing many users, but still has some flaws and has improvement points to explore.
Impact of artificial intelligence on the labor market
As stated earlier, artificial intelligence is bringing a major impact to the job market , transforming some professions and modifying how certain tasks are performed. Industry, for example, has the help of technology and artificial intelligence to bring automation and intelligence to its processes.
In the business sector, Artificial Intelligence has been contributing to consumer service automation and improvement of user experience . While on the one hand this technology is ending certain operational activities by human labor, it also creates job opportunities for technological and professional sectors.
When used properly, artificial intelligence allows the optimization of workers productivity during working hours and increasing efficiency. In addition, it is necessary to pay attention to another factor: access to artificial intelligence platforms during working hours, which can pose a great risk to companies.
Benefits and challenges of using artificial intelligence in the corporate environment
Artificial intelligence can be used efficiently within the corporate environment and add many benefits to this sector, as we will see below:
Optimization of the decision making process
Artificial intelligence allows valuable data collection and analysis needs this information . Thanks to this technology, it is possible to generate performance reports according to the indicators used by companies.
The more data collected, the more complete the decision making process will be and, consequently, the strategic evolution of the business. For from these data, a complete analysis will be performed that will assist in the identification of errors and risk prevention within the organization.
Automation of processes
Process automation is one of the most valuable benefits of using artificial intelligence within companies. By helping the company to direct their efforts to the most important tasks that need human labor in a priority way.
Among the tasks that can be automated we can mention:
- Inventory management;
- Input and output control;
- Issuance of documents;
- Maintenance process monitoring;
- Validation of documents;
- And much more.
Contributes to the marketing and dissemination of the company's activities and services
Due to the competitiveness present in today's market, companies need to constantly invest in marketing strategies and ways to deliver their product or service to consumers. Artificial intelligence is a valuable strategy for mapping trends and data on the company's target audience.
This way, the business will be able to direct your marketing strategies more intelligently. With this, the company can ensure that these approaches can deliver increasingly interesting results.
Consumer service
Many companies have been using chatbots , which are robots -oriented, artificial intelligence -based robots. Thanks to the development of artificial intelligence, these robots can learn from consumer behavior and improve their service process.
Artificial intelligence allows companies to optimize the user experience and ensure that the customer's positive perception of the brand. Of course, when necessary, these calls can be sent to a royal attendant.
Artificial intelligence in the job market: and the impact on digital security
As seen earlier, artificial intelligence is a technology that can significantly impact the current job market. This is because this tool can replace certain activities by humans but also opens opportunities for other professions.
Artificial intelligence can also be used to improve security tools focused on data protection within companies. Since this feature allows constant learning, security tools that feature artificial intelligence ensure more adequate protection in the face of the evolution of cyber threats.
On the other hand, we also need to see artificial intelligence from the point of view of employees. Artificial intelligence platforms like the GPT chat has been gaining more and more users because of the ease provided by this feature.
However, many users end up providing confidential data within this platform, endangering the confidentiality of a company's information. For this reason, it is very important that employees know how to use these tools with intelligence so as not to cause vulnerabilities for the business.
Impact on employee productivity with the use of AI
As already mentioned in this material, artificial intelligence can contribute to increased workers' productivity from the moment it is used to more efficiently direct the tasks performed on a daily basis. Process automation helps bring more focus to employees and encourages innovation within the company.
However, indiscriminate use of these tools can also cause some damage. As interesting and fun as it is to interact with these platforms, it is essential that employees use the internet access during working hours.
It is also important to mention that sending confidential information on platforms that are not necessary to perform company activities can cause major business problems. Recently there has been a large leakage of user data that access the chatgPT platform, endangering the confidentiality of their information and favoring the application of scams.
Leakage of commercial data using artificial intelligence
While artificial intelligence can be implemented to favor and complement the workforce within a company. It can also be implemented to contribute to the optimization of protection resources.
Some security tools already have artificial intelligence to be able to monitor and ensure cyber threats block.
We need to understand that when it comes to artificial intelligence we do not only refer to that platform that is being used massively, but also about the way this technology is used to bring greater protection to the data . It is very important that employees understand the importance of secure behavior on the internet to avoid problems for the company.
Leakage of confidential data using chatgpt at work
The recent leakage of data from Chat GPT users showed the need for employee awareness. This is because your personal and access credentials can be diverted causing numerous problems for a company.
recently confirmed three employee data leaks that used the GPT chat in handling confidential information . These leaks made the company needed to alert its employees regarding the use of artificial intelligence during working hours, especially with regard to Chat GPT.
After this, the South Korean company had to block access to this tool in certain sectors to avoid the problems caused by the indiscriminate use of this resource. This has shown that even large companies can suffer from cyber attacks related to artificial intelligence even with security tools to block cyber threats.
Artificial Intelligence as an ally in data security
AI as a technology can be used to optimize security tools aimed at data protection. An example of this is Lumiun DNS . This technology has allowed a smarter detection process and more effective threat monitoring of the tool.
We need to understand that artificial intelligence is not just about the GPT chat that is free access within the internet. This technology has brought numerous benefits to various sectors of the market and ensured that many security tools could learn as the development of new threats.
For this reason, artificial intelligence is one of today's most important resources and can bring countless benefits to digital security . The more prepared your business and the safety tools used, the easier it will be to prepare and avoid the threats implemented by cybercriminals.
Machine Learning in the identification and prevention of threats
The ability to learn as developed has caused AI to become one of the most effective resources for threat prevention. Since cybercriminals constantly develop strategies to divert information, the more prepared your security tool, the more protected your information will be.
With the help of accurate algorithms and data, Machine Learning solutions are constantly fed for your performance to be optimized. Thus, tools can identify behaviors and adjust according to the access patterns that are performed.
ID face authentication
One of the biggest problems for information security within companies is in access standards that are performed by users. It is very important that the company has tools that help control access and prevent unauthorized users from having confidential data.
An example of AI application is the improvement of the authentication process. Artificial intelligence can be combined with other features to create an ID face identification tool . Thus, they will only have access to employees legitimately authorized by the company, avoiding the visualization and use of confidential data by unauthorized personnel.
DNS Content Filter
Artificial Intelligence (AI) is playing a revolutionary role in DNS content filter solutions, redefining the way we protect our networks and data.
With the power of AI, these solutions are able to perform a real -time analysis of all network traffic, identifying and blocking cyber threats in a predictively . AI is fueled by vast databases and advanced algorithms that allow the detection of suspicious patterns, identifying malicious sites, phishing, malware and other potential threats in milliseconds.
In addition, artificial intelligence is not limited to simply blocking known threats. It is able to continually learn from new data and behaviors, becoming more effective over time. This means that even in the face of emerging and unknown threats, AI can adapt its defense strategies.
The result is an additional security layer that offers proactive protection against constantly evolving cyber threats, making DNS content filter solutions such as Lumiun DNS , an essential choice for protecting critical networks and data. With AI, not only do we react to threats, but we also anticipate them, strengthening our digital security posture.
