Black Friday, scheduled for November 27, a Friday, promises to generate good results in the lives of retailers and consumers, taking into account the country's economic scenario with the arrival of the pandemic earlier this year.
The moment has boosted online purchases in Brazil and it is speculated that this year Black Friday is the edition with the highest number of offers and also the most revenue for the same reason.
But, not everything is flowers. Along with the large flow of users in online stores during the period, frauds will also grow. In the year with more cyber attacks , the internet purchase journey will surely be a little more dangerous.
In addition, retailers usually anticipate offers so as not to overload shopping sites, making what was supposed to be a special day, a week, or in many cases, the entire month of November. Thus, employees looking for good opportunities during this period, can waste time doing research and shopping on the internet during working hours, which ends up damaging productivity and indirectly, the security of the company's data if it falls into a cyber attack.
Thinking about these factors, brought here in this article, some information that can answer some of the doubts about these dates and also help IT entrepreneurs, employees and professionals not to fall into blows and keep all focused and productive at work.
Productivity x Black Friday
The ways to harm productivity during special offers on the Internet are numerous. The main means is to waste time while researching products or when they make purchases online.
Prediting such behaviors and guiding employees about this is an important action for managers who care about business health. In severe or recurring cases, it is interesting to register in a document the policy of using the internet in the company, proving the rules of use of the internet, aiming at proper use during office hours.
However, without any control, it is up to the employee to follow the rules and do not do research or purchases during working hours. That is, the working time and the company's data are in his hands only.
Data security x Black Friday
For managers, Black Friday should be a cause for concern about the company's confidential and sensitive data. Amid all this anxiety for the search for attractive offers and great discounts, employees can purchase and access to websites without worrying about internet security.
In this scenarios, digital criminals are prepared with various baits to be able to scam and take advantage of the situation.
A very common attack in these periods is Malvertising , the famous attack on advertisements, where users are bombarded by fake ads with extremely attractive prices (and liars) of various products on the internet.
Thus, being aware of basic security measures in the company is the manager's duty.
Basic Tips for Black Friday
Without Panic: Some complex problems can be solved in simple ways. Therefore, I listed some basic tips for solving security and productivity problems on the internet, but they should be well implemented in the processes and customs of internet users in the company.
Beware of emails
During the days before Black Friday promotions guide employees, as the volume of spam sent to emails increases considerably and can even congest the email server. Such emails may contain files or attachments with malicious content and if any employees click, there is a possibility to cause serious data security problems in the company.
Keep antivirus up to date
Updates are not only made for interface improvements, but also safety, especially when we talk about antiviruses . Therefore, keeping them always up to date and also, educating employees to know the importance of this is extremely necessary.
Without any antiviruses, the company's computer will be susceptible to attacks, making life much easier for digital criminals and deliberately exposing the company's data, especially during this period of special offers on the Internet.
Have a backup system
As I have said several times here on the blog , keeping a reliable backup system is important. It's like being a step ahead of hackers, because if it can somehow invade your network, your data will be well kept and protected for a restoration. Thus, you avoid several headaches with attempts to recover data, or in worse cases, the "restart" without any data. Imagine the chaos!
Therefore, use qualified backup tools and consistent with your business size to avoid any problem in the future. Even in our IT guide , we list good solutions for this purpose.
Implement a firewall rules system
I couldn't stop talking about him. Firewall is a security device that controls network data flow. With it it is possible to filter traffic, setting what should pass and what should be discarded.
When configured correctly on a computer network, Firewall acts as an additional layer of external attack protection and increases the safety of the company's network, equipment, systems and information. Normally firewall is one of the main defenses in a private network, being indispensable in protection against unwanted traffic and attempts to invasion.
In the market today there are several tools and firewall solutions compatible with different business sizes. Always use updated and well -configured Firewall system on all devices to keep your business network safe and far from attacks during Black Friday.
Do internet access control
Controlling Internet access is a common practice in companies and increasingly important, on dates like Black Friday. Unlike guiding employees and defining access rules, access control does not require the employee's common sense and will so that access to harmful sites and outside the scope of work are not accessed.
In most incidents or safety failures, the gateway to attacks or virus installation are users who cannot identify possible risks and end up clicking fake email messages or malicious internet links.
Therefore, using an Internet access control in the company leaves the technology and rules implemented by the manager, the release of access to websites considered harmful or outside the scope of work, and no longer in charge of the goodwill of the employee not to access this type of site.
In the market there are several tools, however, Lumun serves small and medium -sized companies in a more complete way, because in addition to the control of internet access, it has added to the solution, firewall and business vPN for remote access control.
Don't depend on anyone to keep company data safe and productive and focused professionals. See in practice how Lumiun works, download our presentation and see more of what the solution is like.
I hope I helped you prepare in advance for the risks of the long -awaited Black Friday.
To the next!
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