Your brand's positioning and consumers' perception of your business is one of the biggest assets for your business. So that this image is not impaired is extremely important that the company can deliver transparency and safety to all its consumers , especially with respect to digital security.
Reading appropriate security tools will help your business settle in the market and ensure a more advantageous competitive positioning. In this sense, it is necessary to adopt good digital security practices and strategies to ensure that stored data and information is always protected.
There are numerous external threats that can cause problems for your business and make your business suffer from various damage. See how cyber threats can cause your business problems:
To help you, we have prepared this article with indispensable tips for increasing cyber security within your organization.
Digital Security in Brazil in 2023
Unfortunately, Brazil is one of the countries most targeted by cybercriminals, suffering thousands of cyber attacks every year. In the first half of 2023 alone, Brazil suffered more than 23 billion of such attacks , being a number of twice incidents suffered by the second place in this list.
Of all incidents reported in Latin America, 36% happened in our country. According to Fortinet data , cybercriminals have increasingly specialized resources for the dissemination of malware and application of cyber attacks such as ransomware.
The lack of specialized and up -to -date cyber security professionals is also a factor that contributes to Brazil to suffer more virtual attacks.
These numbers show that our country has an urgent demand for cyber safety tools that assist in digital business protection. Although there are already highly technological tools aimed at digital security, many managers end up neglecting this factor in the company and creating major vulnerability points within the business.
Practical measures to increase digital security
Unlike many think, digital security is not as difficult as it seems. Although the methodologies and strategies used by cybercriminals evolve every day, it is possible to ensure more security using the correct tools.
In addition to adopting data protection solutions such as encryption and antivirus, it is also necessary to use tools that assist in controlling access performed within the company, as well as monitoring network traffic.
We know that cyber attacks can cause endless damage and make the company have its image impaired in the market so that investing in digital security becomes a priority.
According to the annual report provided by IBM, by 2022 cyber attacks represented an average expense of R $ 6.45 million , causing major damage to organizations. With each passing year the amount of attacks increases considerably, and it is necessary to implement strategies that help to avoid this type of problem.
Antivirus software, internet access control , security policies, and network protection resources are key to businesses that want to avoid this problem and keep your data always protected. An example of this is the features of blocking harmful and unwanted websites .
The 4 pillars of digital security
As mentioned earlier, digital security should be a priority for current companies. With more and more forms of invasion of systems and information theft, it is necessary to update and use the most efficient tools available on the market to prevent these cyber attacks from causing damage to the business.
Digital security is one of the most important aspects within the companies that deal with technology daily. This valuable component is divided into four pillars:
1. Confidentiality and authenticity
Although the general data protection law has brought news and guidance for companies to maintain secure information, the confidentiality of information has always been fundamental within business. Since companies deal with confidential information from customers, suppliers and employees, it is necessary to ensure that this data always remains protected.
This means that stored data can be accessed or used only by authorized employees who need this information to perform the company's activities. For this to be possible, it is very important for the business to adopt some measures, such as the implementation of Internet Access Control Policies , the use of authentication of two trusted factors and passwords, use of encryption, among others.
2. Integrity
Integrity, when related to digital security, is referring to the quality of the data that is stored. This means that information needs to be true, reliable and accurate, without loss or that this information is corrupted.
To avoid this problem it is necessary for the company to adopt extra layers of protection to avoid the loss or change of this information caused by unauthorized users. This access can cause countless damage to the business and damage your image in the market.
3. Availability and accessibility
So that the company's activities are not harmed, it is essential that this data is always available and accessible to authorized users . We know that, regardless of the company's industry, lack of access to fundamental information can cause major damage to business continuity.
When it comes to availability and accessibility we refer to the integrity of the services, platforms and digital resources used by the company. All of these tools, used in everyday life, should remain available and full so that authorized users can gain access to the data.
4. Traceability and irreversibility
Complementing the concept of availability and accessibility, traceability and irreversibility refer to the need to track activities and behaviors in the digital environment of a company. It is essential to have tools that help check users' identities and passwords that access confidential information.
In order to determine possible undue access, it is important to have resources that help track the activities and ensure that everything that is done within the business networks and devices is safe and reliable . Thus, it is possible to identify unauthorized users and evaluate possible failures that occur during the processes.
7 Tips for improving your company's digital security
It is now understood that digital safety is a primary factor for modern business, and it is essential to find ways to improve and optimize digital security within your business. When we deal with security tools we need to keep in mind one of the most relevant aspects in this process, which is internet access.
Although this feature is fundamental for basically conducting all activities within the business environment, we know that the internet is the gateway to cyber attacks that cause major damage . Taking this into consideration, we have separated some factors that can help keep your company's digital environment much safer.
1. Constantly update your IT inventory
When we talk about IT inventory we do not refer only to the equipment and devices used in this sector. Digital tools often used also constant updates to ensure the confidentiality of information and device security.
For this reason, it is necessary to constantly update all the resources used daily by employees. Just as protection tools are constant evolutions, the ways of extracting data and corrupting business systems are also updated. Keeping this in mind, the updates presented by digital resources are fundamental to keep this environment safer.
2. Keep your passwords strong and updated
We know that this tip seems unnecessary, but it is important to remember that most Brazilians have suffered some kind of problem because of unusual passwords. According to the password and biometrics report in Brazil made by Mobile Time/ Opinion Box , about 18% of Brazilians reported that they suffered some kind of problem in the passwords used in 2022.
Along with this report, the most used passwords were available by these users, such as 123456, 102030, 12345678, and many others . Weak passwords are easy to deduct and create vulnerability points that could be easily avoided by using safer passwords.
3. Continuous risk assessment
It is essential that managers perform a continuous risk assessment to identify vulnerabilities and possible points of improvement in the company's digital safety. This assessment will help optimize the processes and resources used by the business to avoid cyber attacks and their losses.
As good as the digital security strategy is within your business, there is always room for improvements. Every day more efficient and intelligent technologies arise to help your business stay protected at digital threats.
4. DNS Filter Installation
DNS filtering will help your business stay protected from the accesses that are made in the digital environment. We know that undue access, in addition to impairing the productivity of their workers, can also pose a great cyber risk.
Some pages available on the internet have hidden threats and traps created specifically to get illegitimately entering systems and diverting confidential information . A solution to this can be Lumiun DNS that allows your company to do unified and simplified management to exert more assertive control under access to the internet that are performed.
5.
Remote work growth also showed the need to adopt specific solutions to ensure that digital tools remain safe. VPN Empresarial will bring more control and safety to the remote connections that are made on the company's network.
Network connections used can be a real threat to business, favoring improper information collection and data leakage. VPN Business will make all the difference to business that want to establish safer and more reliable connections.
6. Artificial Intelligence as an ally in digital security
Intelligence (AI) is a technological advance focused on the development of systems and algorithms capable of simulating intelligence similar to human. Through robust database, AI is able to improve autonomous decision making through learning, reasoning and perception "taught" to it.
Thus, concomitantly with artificial intelligence, automation was essential for digital security within companies.
With artificial intelligence it is possible to identify possible cyber threats in a few minutes, or even seconds. This is only possible by the detailed analysis of the history of threats by AI. From this identifies a pattern such as suspicious sites, malicious files, dubious emails or even internal threats. Thus automatically preventing the leakage of confidential information.
7. Team collaboration and training
In addition to adopting digital strategies that help keep data protected, it is essential that employees keep the importance of adopting safer behaviors in the digital environment. In addition to having an Internet access control policy that informs and educates these employees about the risks of inappropriate behavior on the Internet, it is also important to invest in training.
Your employees need to understand the dangers of the internet and how these threats can hurt the progress of activities within the business. This training will assist in changing employees' digital behavior during working hours.
Digital security strategies: daily and constant improvements to ensure the confidentiality of your company's information
As we can see throughout this article, there are some changes that can be easily implemented to ensure more protection for information that is stored by the business. We know that data leakage is one of the great dangers of today and can make companies suffer from the rules stipulated by LGPD and have their image impaired in the market.
The more prepared your team is and the more secure are your business networks and systems, the easier it will be to avoid these threats that can cause problems within your organization. Investing in the right technologies can make all the difference to security strategy within your business.
