The social networks have reached a very high level among the main accesses that are made by Brazilians. The popularization of these platforms happened quite democratically. Making users of all profiles and ages intensely use it, such as Instagram and Tiktok.
However, this type of access can also be very harmful to companies. This is because accesses that are made during working hours can considerably impair the productivity of their employees. And, consequently, generate delays in the delivery of demands and activities that are expected by managers.
For this reason, the demand of companies that seek more efficient tools to ensure the blocking of social networks on the corporate internet and devices that are used by employees is growing. Thus, the company can more assertively control which resources can be used by employees and thus avoid the problems caused by improper access.
This is an extremely legitimate concern, mainly because Brazil is configured as third in the amount of hours passed within social networks such as Instagram and Tiktok ( ComScore ). Although these platforms provide entertainment, they are true traps of productivity within the workplace.
Instagram and Tiktok: social networks on the rise
As mentioned above, Instagram and Tiktok has been gaining more and more popularity among Brazilian users. Within these platforms you can find instructive, fun and informative content, serving various audiences. According to ComScore , about 97% of internet users in Brazil have an account on some social network . However, when it comes to productivity, the use of Instagram and Tiktok can be a real problem.
It is important to remember that more and more brands and companies have been looking for great opportunities for the dissemination of their products and services. However, along with these brands, cyber blows and threats that endanger the confidentiality of data and cyber security within companies also emerge.
Just as cybercriminals can deploy traps on websites and pages on the internet, they can also use these platforms with malicious intentions. Through them, they seek to achieve an increasing number of users and implement digital traps.
Instagram and Tiktok at work
Taking into account the standard of access that is made in the country, access to content on Instagram and Tiktok is very harmful. In addition to being a great enemy of productivity in the workplace, it can also favor cyber blows and create vulnerability points for the company.
Although the company has an Internet access policy that establishes the expected ideal posture of employees, improper access can still happen during its working hours. It is evident that there are essential resources for the execution of activities, but certain pages such as Instagram and Tiktok can impair yield, cause delays and distractions, among other problems.
Taking this into consideration, it is important for the company to use tools and strategies that contribute to blocking access to these platforms and prevent employees from distraining social networks during working hours . The more assertive the organization's strategy to block social networks, the better productivity of employees who are involved with their activities.
It is essential that employees understand the importance of adopting a preventive posture to avoid the incidence of cyber attacks and ensure that the company's information remains confidential. In addition to this culture change, it is equally essential to establish solutions that help increase productivity and avoid cyber problems that may affect the company's good progress and growth.
Time of use of social networks at work
According to ComScore research revealed that the Brazilian reached third place in amount of hours sailing on social networks. Data collected by the World Health Organization - WHO between 2022 and 2023, showed that the Brazilian spends about 53% of his lifetime surfing the internet , and much of that time is wasted on social networks.
Considering how long a user spends, this scary amount of hours that is spent surfing the internet can coincide with their working hours. In this sense, social networks have become great villains of companies in all sectors.
More and more users have been using social networks in a massive way, a factor that causes damage to their productivity and the results expected by their managers. For this reason, companies have been looking for alternatives to block certain tools during working hours and prevent their employees from distraining themselves during this period.
Use of social networks at work and the impact on productivity
When access to social networks is fully released within companies there is a great risk of drop in productivity among workers. Although accesses to social networks can be considered harmless, many employees fail to perform essential tasks because of the distractions caused by these platforms.
We know that the internet is an essential tool for performing various activities in the workplace. However, this tool should be used intelligently and strategically so that certain resources do not promote more problems than solutions.
Except in cases where certain tools are essential for performing daily activities, such as email tools and WhatsApp, for example, it is important that managers are able to adopt solutions that help block expendable features . An example of this is social networks, game platforms and bets , entertainment site, violent or pornographic content, streaming platforms, among others.
Instagram and Tiktok threaten the digital security of your business?
In addition to social networks being expendable to perform most tasks within a company, they also pose a real risk to information security. Just as cybercriminals benefit from other resources in the digital environment to favor cyber blows, social networks are also an unusual environment.
Numerous types of scams are already applied using these platforms, such as fake stores and improper information collection. Many cybercriminals take advantage of users' ingenuity and lack of attention to steal information and favor the installation of malicious applications on the company's devices.
Sending links with malware or viruses, these cybercriminals end up making users and companies very simplified. Contamination by this type of file can represent much more than just an unwanted program on the company's device. There are applications, such as Spyware , that can monitor the activities performed within the devices and steal very valuable information for the organization.
Beware of data security
It is common that through false profiles cybercriminals provide malicious links to make users contaminate their devices with viruses and malware. So Instagram and Tiktok set as a real risk to data security within your business. Depending on the segment of your business, there is stored information that can be stolen, and its leakage can cause damage to its holders and the organization.
The General Data Protection Law establishes fundamental protocols and paradigms for organizations to protect the data that is stored by companies. Failure to comply with the rules established by the legislation may lead to safety failures and substantial fines.
There is no point in investing in security tools that can monitor traffic and prevent contamination by viruses and malicious applications. If indiscriminate access to the Internet favors the creation of vulnerability points in networks and devices within your company.
How to block Instagram and Tiktok?
The good news is that it is now possible and very simple to block social networks on your business networks in a simplified way. Through Lumiun DNS your company will be able to block tools, such as social networks, e-commerce, pages with pornographic or violent content, and more. With this, your company will be able to prevent indiscriminate access to cause problems for cyber security within your organization.
This tool ensures control, safety and assertive monitoring of the accesses that are performed within the company's internet. In addition to blocking Instagram and Tiktok, Lumiun Lumiun DNS also allows us to apply web content filters and access monitoring through artificial intelligence.
To prove the efficiency of filters, you can follow the logs in real time:
In addition, in order to make the internet more democratic and favor relaxation in the workplace, Lumiun Lumiun DNS offers the personalization of block hours. That is, it is possible to release access to Instagram and Tiktok at certain times. Considering that the manager's goal is often not to prohibit use, but to reduce access to these platforms.
Lumiun Lumiun DNS has a low latency infrastructure and allows the filtering of websites optimally. Thus, Greats to these advantages can be a true ally in the security strategy of your organization.
