Network security is one of the most important aspects of a company's strategy, especially when dealing with MSPs. In a free translation, MSP refers to a managed service provider company , that is: a company that provides IT solutions and services with a strong focus on risk prevention and increased security.
Market evolution has made outsourcing certain tasks and services an efficient and cost-effective alternative. Within the technology sector, these companies are gaining increasing visibility due to their practicality and the benefits they can deliver.
Check out this podcast about IT Outsourcing and understand why this model is gaining more and more visibility in the market.
Due to growing concerns about the security and protection of data stored and used by companies (especially after the enactment of the General Data Protection Law ), it is necessary to adopt solutions that provide greater security for these resources. Cyberattacks have been increasing considerably , highlighting the need to ensure greater protection for information.
In this sense, MSPs need to use the best tools available on the market that can guarantee network protection and data security . In practice, security problems can have a significant negative impact on the productivity of these companies.
What is network security for MSPs?
Consumers seek partnerships with MSPs that guarantee greater security for all the resources used in a company's daily operations . For this reason, it's necessary to establish practices and methodologies to protect the data circulating through devices, in addition to providing a more secure and reliable exchange of information on networks.
By utilizing resources, tools, and practices focused on network security, MSPs are able to provide a complete service to prevent data leaks. Another major advantage offered by this type of service is the increased productivity of workers .
Security problems can cause a company's networks and devices to be unavailable, hindering the smooth running of its operations . This can lead to delays in delivering essential tasks and impact its market image.
An effective network security strategy includes not only the use of cutting-edge resources and tools, but also a complete change in the mindset of everyone involved in these processes. It is the responsibility of all employees to understand their role in maintaining information security. This includes ensuring that best practices are implemented daily, such as creating stronger passwords , for example.
Considering that MSPs are entirely related to a company's technological resources, it is extremely important that they prioritize the network and device security of their partner businesses.
Investing in network security will add value and guarantee many benefits for MSPs, as we will see below:
It establishes a competitive advantage in the market
Investing in security will help establish your company as an expert in its sector. It is very important that your MSP invests in technological tools and resources that help deliver a quality service and provide greater security for your clients.
Because they develop and offer IT solutions focused on risk identification, threat mitigation, and problem resolution , these companies need to offer the most comprehensive solutions and provide their clients with the best in security.
Network protection and security
In this sense, we need to understand that network protection and security is essential not only for your customers but also for your own business . To offer the best security solutions, MSPs also need to establish a differentiated network security strategy.
Data breaches are one of the security problems that can affect your market position, as well as damage your image with consumers.
Greater growth for your business
Offering more efficient and comprehensive security solutions will make your company stand out in the market. The better prepared your business is to guarantee the security of your customers' information, the better its development and competitive advantage will be.
This means that consumers who are completely satisfied with the service offered by your company may recommend your business to other potential clients, contributing to its growth. One of the most valuable marketing strategies today is referrals from customers who are totally satisfied with your services.
Factors that impact MSP productivity
When it comes to productivity, many aspects can have a major impact on the smooth running of your activities. It is extremely important to ensure that employees have the necessary resources and tools to maintain their focus on what really matters to the business.
Below are the main factors that hinder your productivity and prevent your company from growing according to your expectations and plans:
Technical problems
In a company that relies on technological tools to keep its operations running smoothly, technical problems can become real enemies of productivity. Currently, cyberattacks don't have a specific target and can victimize companies of all sizes and sectors. Suffering from this type of threat can harm your operations and impact your productivity.
To avoid this type of problem, it is necessary to have the right tool to increase network security and keep your information protected . DDoS attacks, phishing , ransomware, data leaks, viruses, and malware can disrupt your operations and significantly impact your employees' productivity.
Waste of time
Although the internet is essential for carrying out most activities, it can also cause problems. This is because, even if your team is instructed and guided, some employees may browse inappropriate content.
Social media, entertainment websites, gaming and betting platforms, and even pornography, are sources of access that hinder task completion and cause employees to lose focus on what is most important to the business.
Lack of motivation and fatigue
We need to understand that our employees are a fundamental part of our business strategy. For this reason, it is essential to invest in the well-being and training of our employees.
Often, decreased productivity is related to factors that managers overlook, such as communication problems, benefits offered, organizational climate, and a lack of investment in employees themselves. It's necessary to pay close attention to these factors to ensure a motivated team capable of delivering on the company's expectations.
Network security: the secret to MSP productivity
When consumers are looking for an MSP to manage their IT services , one of the most important factors they consider is network security. Offering the best solutions and service is useless if your business isn't prepared to deal with today's major security threats.
Although there is great competition among MSPs in today's market, it is possible to stand out through security features not offered by competing companies. It's natural for consumers to conduct comparative research to determine the best business partner for their company, and if there are differentiating factors in terms of security, it's possible to achieve a more competitive position.
The secret to MSP productivity with the DNS Firewall
As we mentioned earlier, unauthorized access can cause immense damage to your business. Besides creating vulnerabilities, this type of access also significantly harms your company's productivity.
The time that employees have available to perform their activities ends up being wasted due to unauthorized access, such as:
- Social media;
- Entertainment website;
- Streaming platforms;
- Betting sites;
- Gaming platforms;
- Pornographic content.
In addition to ensuring your team stays focused on what's truly important for your company, with the help of Lumiun DNS you can also block dangerous and harmful content that could cause problems. This way, your company can more effectively combat the main threats to the security of its networks and the information stored by the business.
Therefore, choosing the right tool for your business can make all the difference in its growth. Thus, it's important to understand how security features can become a differentiator in the market and ensure that more and more consumers seek out the services offered by your business.
Stay focused on business growth while Lumiun DNS takes care of network security
There are numerous cybersecurity solutions available on the market, but it's essential to make this choice intelligently and strategically. Lumiun Lumiun DNS is a network security and protection platform that doesn't require hardware to function.
Offering excellent value for money, this tool adds an extra layer of security and features web content filters to ensure safer access.
Through this tool, your company will have access to specialized support or clients with analysts located in Brazil . The great advantage is that Lumiun DNS uses artificial intelligence to establish continuous access monitoring. In addition to blocking pages and resources according to your business needs, it helps your company stay away from the main security problems affecting the digital environment.
Sign up for our free Starter Plan and discover how Lumiun DNS can transform your MSP's digital security.
