Access social networks at work, whether by computer or smartphone, has become a habit of Brazilians. Research with 1,200 professionals in the country showed that seven out of ten say they can balance the time between internet browsing and professional activities. However, for managers and experts, this practice deviates the focus of employees without their realization, compromising productivity.
Research on the use of social networks at work
In the research, professionals pointed out no problem accessing websites and applications such as Facebook, Twitter, Instagram and others. However, 71% of them believe that when their colleagues do the same, they lose concentration and performance. Still, 45% of respondents recognized that navigation on websites and social networks hinder their concentration.
Professionals need to understand that at every moment of distraction, focus on the main task is lost. This time and the energy spent on each access, being performed numerous times a day, can result in hours lost during office hours, this waste can reach 30% of working time.
For 29% of respondents, the solution is to block the use of social networks and personal email at work, and can even be resigned. However, some experts argue that drastic measures are not recommended, such as blocking all internet access during office hours.
"People have not yet developed the ability to incorporate social network, mobile phone and tablet on a daily basis and still not lose focus. Today, the employee checks notifications on the smartphone and email at the same time. It's impossible to have a head for all this," said one of the research coordinators.
According to the survey, access to social networks or personal email is restricted to 39% of respondents, who sail only at times stipulated by the company. Only for 32% of consulted access is released throughout the hours and, to 28%, release exists only for a part of companies' employees.
Use of the Internet
This poor use of the internet in the workplace is not new, as many employees do not worry about personal and company growth and end up only occupying a place within the corporate environment.
In addition, many employees argue by saying they are connected to stay informed, because when they are connected to Facebook, Twitter, Instagram receive more information.
However, this "knowledge" is illusory, because when it is connected and working at the same time, it is difficult to keep the concentration in two activities, so none is done completely and correctly, aiming at satisfactory results.
Internet Management
It is important for companies to have some internet access control, but drastic blocking rules are not recommended. The ideal is to release internet access and social networks at some specific times, guide employees to the conscious use of the internet and monitor browsing through analysis and generation of access reports.
Thus, internet management is performed, however, without making the employee feel totally stuck and unable to use the internet at lunchtime, for example. It is important to keep in mind that the correct use of social networks can contribute to work and even improve productivity, as the brain needs some breaks during the day to stimulate creativity.
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