You, the owner, manager, or IT manager of internet service providers, must be laughing or, at the very least, finding the obviousness expressed in our title curious. But rest assured, we know very well that talking about useful VAS (Value Added Services) for internet service providers .
Anyone who truly understands their business knows that a large portion of what's left over (profit) and a significant part, or even all, of the salaries of internet service provider professionals depend on Value Added Services (VAS) .
Ultimately, all VAS (Value Added Services) for ISPs are, by definition, useful and advantageous . Our intention was simply to draw your attention to and reinforce the importance of VAS for internet service providers .
In other words, useful VAS (Value Added Services) for providers are more than just advantageous. Above all, they are necessary and strategic! Without VAS for providers, the internet service provider business model is not sustainable .
In any case, the proposal today is to discuss the importance of useful VAS (Value Added Services) for internet service providers and to share some examples to help ISP managers .
The importance of useful VAS for ISPs
Before we look at the types and examples of useful VAS for providers, it is essential that ISP entrepreneurs and managers understand the true scope and importance of value-added services for their business model .
That's why the Lumiun Blog has been providing so much relevant content about the advantages and benefits of useful VAS (Value Added Services) for ISPs .
Without a doubt, information and knowledge are essential to improve the management of ISPs. And, as a result, generate more profit, security, and control over the internet service provider business.
Check out some of the most recent and relevant content about useful VAS (Value Added Services) for internet service providers on our blog:
- Brazilian startup launches new VAS for Internet Providers
- What is an SVA? (Value Added Service)
- Lumiun ISP is an SVA for Strategic Value Provider
- Why do providers look for VAS (Value Added Services)?
- What are the benefits of having an SVA for ISP?
- How to choose a tax audit firm for VAT-based SVAs
Useful VAS for providers: endless experiences, really!
At first glance, quantity does not necessarily mean quality. However, in the case of VAS (Value Added Services) for ISPs, this maxim does not apply for two simple reasons:
- Firstly, because the quality of a VAS (Value Added Service) is directly linked to its usefulness. Also, because, conceptually, they are services that demonstrate their quality by adding value to the SCM (Multimedia Communication Service) and enabling the growth of the internet service provider's business model. Therefore, in principle, all VAS are useful for internet service providers and their subscribers .
- Secondly, because their quantity and variety are truly impressive . In this way, useful VAS (Value Added Services) have two fundamental qualities/utilities: providing new experiences to subscribers and increasing the revenue of internet providers .
More than just a play on words, in fact, useful VAS (Value Added Services) for providers exist in large and varied quantities and provide differentiated experiences for providers and their customers.
So, in the case of a VAS (Value Added Service) for an internet provider, quantity does indeed mean quality and, above all, usefulness!
The more useful VAS (Value Added Services), the better for internet providers.
The advantages and benefits of a VAS (Value Added Service) for internet service providers explain the quantity and variety of value-added services available on the market for ISPs and their subscribers.
Certainly, this is not a new topic for those who have been following the articles we write on the Lumiun Blog . But it's always worth reinforcing the primary and fundamental importance of useful VAS (Value Added Services) for providers: the significant tax reduction .
As a consequence of these tax savings, we have the great quality of useful VAS (Value Added Services): increasing the profitability of internet providers .
Simple as that:
The more useful VAS (Value Added Services), the lower the taxes and the higher the profit.
Endless variety for subscribers
From the perspective of internet service provider subscribers, useful VAS (Value Added Services) generate experiences that truly make a difference in their daily lives .
And this isn't just rhetoric or a sales and marketing argument. After all, a large and varied number of useful VAS (Value Added Services) have already been incorporated into the daily lives of people and families.
To illustrate the scale and reach of the internet and useful VAS (Value Added Services) that are part of everyday life, one need only consider our current indispensable companion and tool: our smartphones .
Today, the telecommunications giants, the telephone operators, sell telecommunications services with 3G and/or 4G internet access. These are considered multimedia communication services (SCM) .
Everything else—scheduling services, news, and all the entertainment aspects like music and movie streaming, antivirus software, the incredible number of games and "mini-games" for mobile phones— in short, all of that is VAS (Value Added Services).
The most curious thing about this example is that, for the vast majority of people, the usefulness of a cell phone is not in being able to talk to other people in real time.
In reality, it's much more commonly used as a support tool for organizing, communicating, and relaxing . But, in an asynchronous way, through messaging apps, music streaming, videos and movies, or for playing games, for example.
Expansion of the internet service provider market
First and foremost, it's worth highlighting an important fact about the broadband market in Brazil: small and medium-sized internet service providers are responsible for the majority of broadband connections in Brazil .
The market that was neglected by the telecommunications giants (Claro, Vivo, Oi, Tim) has become a great opportunity. This opportunity was further amplified by the pandemic. After all, in 2020 and 2021, the need for and consumption of broadband increased exponentially .
At the moment when local and regional internet providers "took on the responsibility" of bringing quality broadband to rural areas or those far from major centers and capitals, they also gained both a pleasure and a pain.
The positive outcome was gaining large shares of the broadband consumer market. The negative, undoubtedly, lies in the heavy infrastructure investments and the high tax burden on SCM (Multimedia Communication Services), which distribute and deliver broadband internet to subscribers.
Useful VAS for providers and subscribers
In this sense and context, ) for the business model of internet service providers becomes even more evident
Because they contribute to supporting investments , optimizing tax management , increasing the service portfolio , building customer loyalty and, consequently, generating greater profitability .
Without a doubt, there are useful VAS (Value Added Services) for each and every need of ISP subscribers.
From some of the most relevant and useful, such as Lumiun ISP , to trendy and useful VAS (Value Added Services) with the potential to revolutionize the daily lives and routines of users, such as Wi-Fi 6 .
Comparative studies with current technology (Wi-Fi 5) indicate that Wi-Fi 6 will allow for a data transmission rate almost 40% faster and file transfer capacity up to four times greater .
With the imminent arrival of 5G in Brazil, useful VAS (Value Added Services) such as Wi-Fi 6, for example, will offer significant improvements to the broadband consumer experience and generate more revenue for internet service providers .
Useful VAS: diversity and possibilities
In short, there are practically endless possibilities for useful VAS (Value Added Services) for internet providers. The diversity is also great. Which, certainly, represents a good opportunity for growth.
However, it also requires a certain degree of attention from business owners, managers, and IT professionals at service providers to identify the most relevant and useful VAS (Value Added Services) for their audience .
Lumiun ISP is a good example of relevance, usefulness, and ease of use. Without a doubt, it's one of the useful VAS solutions for internet service providers . It's a VAS solution for ISPs that offers competitive advantages , differentiators for providers, and great benefits for subscribers .
Ultimately, it's a technology that provides security and control over internet access for families.
Anyone with school-aged children, for example, knows the real benefit of protecting children and teenagers from accessing malicious or inappropriate content .
Examples and types of useful VAS for providers
Of course, there are many other areas and segments with the potential to develop and offer VAS solutions for providers. However, in addition to internet access control and security , the main demands of subscribers are for useful VAS solutions in these segments.
However, it is likely that not all options available on the market will be truly useful or suitable.
Therefore, it is so necessary for ISP management to pay close attention to useful and truly advantageous VAS (Value Added Services).
Among the many types and possible examples of useful VAS (Value Added Services) for providers, we will highlight three examples from different niches: education , entertainment and leisure , and streaming for providers .
Streaming VAS
Among the most sought-after and used, streaming services are useful VAS (Value Added Services) options that subscribers will certainly utilize. When available, they provide quick access to content, without the need to download it to a computer or mobile phone, and subscribers can access it at any time.
Here are some examples of VAS (Value Added Services) in this segment:
- HBO Max – HBO original movies and series, completely online.
- Noggin – Video streaming service aimed at children.
- Paramount+ – Original and exclusive series and films from Paramount.
- Deezer – Music, podcasts, audiobooks, and much more on this audio streaming service.
Educational VAS
Qualifica SVA app is a multi-platform online course platform that promises unique learning experiences. In addition, it offers the already known advantages of VAS (Value Added Services) that are useful for internet service providers.
Here are some features of Qualifica:
- Interactive application
- Thousands of lessons
- Articles and Quizzes
- Student ID card
- Dynamic classes
- Benefits Club
- Digital certificates
- Multiplatform
An educational service can become a competitive differentiator for your internet provider.
Security and parental control VAS
Without a doubt, the SVA-format DNS filter for internet providers Lumiun ISP delivers greater security and control over the subscriber's internet experience, increasing the profitability of providers.
The system filters DNS requests and determines whether access will be allowed or blocked, respecting the access rules defined by the subscriber.
The panel is completely white-label, extremely intuitive, has time-based access control, ad blocking, and many other features.
You can create strategies to increase ticket size by offering plans with different filters. This feature allows the provider to create a strategy to increase the ticket size per subscriber. See an example:
- Basic Plan : Standard plan with basic protection for all devices on your internet connection.
- Total Control Plan : a complete plan that includes all filters to increase the security and control of your internet.
Therefore, the subscriber needs to migrate from one plan to another to take advantage of all the filters, allowing for an increase in their average order value.
Furthermore, Lumiun ISP possesses several strategic differentiators and competitive advantages:
- Tax optimization.
- Increased profitability.
- Innovation and competitive advantage.
- Portfolio diversification.
- Reducing harmful traffic.
- Less need for support.
Speak to a consultant and request a demonstration.
Wi-Fi management SVA
Targeting a corporate audience, Easy Auth transforms companies' Wi-Fi networks into a complete marketing and sales tool. While connecting, customers can view and interact with company ads and promotions.
Here are some benefits of offering a hotspot system:
- Your subscriber offers free, high-quality, password-free Wi-Fi to customers.
- The connection is granted upon registration, which can be done through social networks or forms.
- While connected, your subscriber's customers view and interact with ads and promotions from the business.
- Your subscriber gains access to contact information and behavioral data about your audience, enabling them to develop much more efficient marketing and sales strategies.
In addition to the advantages, here are some of the service's features:
- Personalized ads
- Scheduled campaigns
- Satisfaction survey
- Interactive advertising
- 100% customized layout
- Lead segmentation
- Integration with ERP systems
- Data analysis
Sports content VAS
TNT Sports Stadium is a sports content service focused on football. The passion, enthusiasm, and power of football can bring great benefits to your relationship with your subscribers.
In addition to broadcasting games from various championships, this VAS (Value Added Service) offers several benefits to subscribers:
- Various sports debate programs
- Exclusive talk shows
- Highlights and stories from the world of sports.
- Live games and exclusive recordings
VAS Hubs
Some organizations have recognized the importance of value-added services (VAS) for ISPs and have made hubs for these types of services available, creating a range of possibilities.
Below are some examples of VAS (Value Added Services) hubs with distinct characteristics but the same objective: to add value to the internet service offered by providers.
Playhub
Playhub , and events known worldwide so they can enrich the packages they sell to their customers.
Campsoft
Campsoft Added Services), it promises to provide easy and simple integration, while enabling ISPs to create value for their users.
Obviously, not all scenarios are the same, and the local culture of each provider and its subscribers can vary throughout Brazil. Here we list the main and most widely used VAS (Value Added Services) available on the market, and of course, the most useful for subscribers.
Stay tuned for upcoming content about useful VAS (Value Added Services) for internet service providers on the Lumiun Blog .
- The importance of tax planning for internet service providers (ISPs)
- Marketing tips for internet service providers
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