How important is organization in the corporate environment?

Organization in a business environment goes far beyond the arrangement of work tools, or the documents in a drawer, if you thought that was the topic of this article. Organization, or better defined, planning in a corporate environment, is a determining factor in many cases, for success, or even success over time, as we will see below.

Adaptation

The corporate world is often subject to constant and profound changes. These changes bring about numerous alterations in the physical and organizational structure, personnel, teams, activities, and product and service development, affecting relationships between people and, therefore, between them and the organization. These changes are driven by economic instability, changes in communication, competitive positioning, market dynamics, new customer profiles, acquisitions/mergers, and a host of other factors that force organizations to adapt to remain competitive and credible in the market.

Due to a lack of fit, or often inadequacy, the change process becomes cyclical and stressful. Most often, this occurs simply because organizations have difficulty clearly establishing what they want and where they want to go. This creates an environment of internal insecurity, which worsens as more changes occur in short periods of time. Often, the necessary time is not allowed for the change process to mature, be evaluated, and make the necessary adjustments, initiating a new change process.

Diversity

Within the corporate environment, based on important concepts, interpersonal skills are fundamental to the organization's success. Note that we're not talking about technical skills, but rather behavioral skills, or more specifically, skills that govern good relationships between people within a corporate environment. We're talking about teamwork, collaboration, promoting and enabling change, innovation, mobilizing resources, among others.

Below are listed some of the problems encountered in organizations:

Lack of clarity in corporate objectives;

Lack or decrease in focus;

Too much planning and little action and sometimes too much execution and no planning, therefore, lack of balance;

Excessive bureaucracy;

Complex processes that could easily be simplified;

Excessive hierarchical levels hindering understanding, communication and task execution;

Too many meetings with little or no decisions, or meetings that are too long for quick resolutions.

Team problems

Disorganization in the corporate environment is a common problem in many companies, but many fail to find a way to change and align the situation. As mentioned previously, problems can also be related to a lack of employee engagement and team focus. Currently, this is a major concern for organizations and leaders, who often find themselves unsure how to respond to situations such as employee disinterest and demotivation, a scenario that is very detrimental to the company. However, employees may be losing focus for several reasons, including:

Lack of knowledge of the product or service

The first major mistake companies make is ineffectively communicating information about the product or service they're selling to their employees. Any good salesperson knows that to close a sale, they need not only to be able to talk about the product or service (highlighting its advantages over competitors), but also to have enough knowledge to overcome dreaded objections. After all, customers are not all the same; they don't all have the same behaviors, questions, or knowledge.

Little involvement with the company's mission

One factor that often goes unnoticed and hinders a potential sale is the team's lack of commitment to the company's mission. It's important to note that the mission is what gives meaning to the business, what generates enthusiasm and interest. Therefore, if your employees don't know, or don't understand, the reason they work for you, they certainly won't convey that commitment to the customer. Remember that everyone in the company, from the director to the day laborer, must have the same attitude and objective when it comes to the company's mission.

Unprepared team

Some other factors, related to sales and service team training, for example, are crucial to a company's success. If any of the following situations occur in your business, it's a sign that your team is unprepared and therefore needs to improve these processes:

• Delay in responding to customer queries;
• Poorly written emails or poor telephone contact;
• Poor display of products (on the website or in the physical store);
• Lack of knowledge of the customer's real needs.

Lack of customer focus

Sometimes employees get carried away by ego and vanity, believing that super skills are required to be a sales champion. In reality, the starting point should be customer focus. Therefore, keep in mind what the customer really wants and needs. When your team isn't trained to extract information about the customer's real needs, they will often fail, and this will be another reason for lost sales.

Unmotivated team

A lack of enthusiasm and motivation to work is also a negative factor. Customers perceive that the salesperson is uninterested in their service, feel embarrassed, and likely won't buy anything. They may even use their extensive social media network to defame the salesperson, or the company as a whole. Therefore, keeping the team engaged and motivated is crucial—whether through financial incentives or other factors such as a high-quality work environment.

Lack of ability to manage customer relationships

We also lack the ability to manage customer relationships. It's worth noting that the company needs to record all of its customers' data, not just the usual ones (such as address and phone number), but also information that helps the business owner identify new needs. For example, knowing what the customer likes and what their lifestyle is is very important. It's ignorant to think that only the business owner is responsible for thinking about improvements. It's the employee's duty to thrive so that the company can grow and evolve.

Traps and distractions in the workplace

The problem may also be linked to excessive distraction in the workplace and inadequate use of time within the company. As we know, there are many traps that can be wasting employees' time, compromising productivity social networks often seem more interesting and engaging than work. This may initially be a minor issue, but over time, it can evolve into something much more serious.

In such circumstances, the solution may lie in monitoring and managing employee internet use. Developing people and managing a team is challenging, but it's also crucial for changes to produce the desired results and become sustainable within organizations. A good alternative is to create an ethics manual for internet use , a valid measure against the abusive use of the resource in a corporate environment. However, it's important to ensure that the company's formal guidelines are being effectively followed.

To conclude

Remember, companies have different realities, just as sectors of the same organization can demand totally different needs, so it is of utmost importance to evaluate the needs of each sector/organization, to establish clear and consistent policies, regardless of the problem that currently interferes with the success of the organization.

Are you experiencing organizational issues in your corporate environment? Share your experience with us.