Every year consumers expect very striking dates for trade in products or services: Black Friday and Cyber Monday . And in addition, virtual criminals also look forward to commemorative dates or major promotions to apply different types of digital blows, generating threats to your company's data security.
In 2019 BlackFrideay is scheduled for November 29 and Cyber Monday for December 2nd. With this, it is not new that many employees use the corporate environment to make purchases and other activities that do not correspond and have no connection with their functions in the company.
Therefore, we address this article a little about Black Friday and Cyber Monday. See how this date can hurt your business, reducing employee productivity and putting your business data and security at risk, check out tips for managing these issues.
What is Black Friday?
The name that in Portuguese means Black Friday , was a term created by retail in the United States to name the annual sales action that takes place on Friday after the Thanksgiving holiday, which is celebrated on November 4th Thursday in the United States.
The idea has been adopted by other countries such as Canada, Australia, United Kingdom, Portugal, Paraguay and Brazil (since 2010). On this date many physical and mainly virtual stores adhere to movement and lower the values of their products, aiming to ensure more profits, move consumers and sales, as well as generate loyal customers.
However, even this date is very special for companies and consumers, with it also comes to numerous problems, from the company's security of the company as difficult to maintain employee productivity on the rise. It is known that on dates like this they often follow sites, social networks and even online stores and product prices of interest.
What is Cyber Monday?
Cyber Monday, in literal translation, means cyber Monday. This term was created in 2005 to further boost online sales at the end of the year. The promotion takes place in November in online stores on the first Monday after the Thanksgiving holiday in the United States.
Cyber Monday has been held in Brazil since 2012, with the participation of many online stores that offer major sales discounts made over the internet.
Promotional dates x productivity
Black Friday and Cyber Monday can undermine the productivity of their contributors in various ways, mainly through waste of time while searching products on the internet, as well as when they make online purchases.
To prevent personal purchases from being made during office hours, the ideal is to dialogue with employees in the days before these dates, explaining that the work environment is not the correct place for this type of activity, and can record in a document the policy of use of the company in the company , proving the science of the professional about the rules of use of the internet, aiming at the proper use of technology resources.
If you do not see a problem with providing time for your employees to access discounts, one idea is to use a system to manage the Internet access release by schedules, which enables a balance between blocking and release from the internet . For example, using a system you can release access to shopping sites during the midday break and automatically block access to websites in this category at 1:30 pm.
How to maintain security?
For you manager, Black Friday and Cyber Monday are reasons for great concerns. Amid all this anxiety generated by the dates themselves, employees tend to use corporate networks to make purchases without worrying about security .
On the other hand, hackers and criminal groups know that this is a great opportunity for attacks, because attracted by promotions , users end up creating new security breaches.
Among the data stored on the servers and trafficked by corporate networks, everything needs to be safe and this protection can be threatened by a simple link that is corrupted, a malicious URL and even the pages on fake offers pages.
Thus, being aware of the security measures that are used and which should be implemented is critical to avoiding problems and protecting your business against virtual threats during Black Friday and Cyber Monday.
See some security tips to avoid virtual attacks on Black Friday and Cyber Monday:
Beware of emails:
During the days before the promotions of Black Friday and Cyber Monday guide employees , as the volume of spam sent to emails increases a lot and can even congest the email server. Most of these e-mails received are advertisements, but there may be files or attachments with malware and malicious content, if any employees click or open there is the possibility of causing serious data security problems in the company.
Keep antivirus up to date and use firewall:
Antivirus, when updated correctly, can protect against many attacks and because of this it is of great importance that it is updated. In addition, employees need to know that this antivirus should not be disconnected, because if this happens, they will be leaving the computer susceptible to the attacks.
Use the protection of a firewall on the border with other non -reliable networks as it is a security feature that controls the network data flow.
GUIDE EMPLOYEES:
Nothing better than good internal communication between you and your employees. It is very important to guide all members of your team about this event and the possibilities of existing attacks, including making it clear how much the high rate of hacker attacks at this time, which can reach a 30% increase .
Hackers are known to tend to take advantage of dates like Black Friday and Cyber Monday to perform different virtual attacks, as there is a significant increase in online purchases and thus becomes a favorable time for scam increasing.
Also, when the company does not have a competent solution for malware blocks to prevent these attacks in a preventive manner, the invasions are usually identified only later, when the damage has already materialized and becomes incalculable .
So stay tuned and guide your employees so that they do not access the “tempting promotions” during working hours and be careful even when they are at home and at the time of purchase, so that they do not suffer any kind of attack, blow or personal and corporate data theft.
Use Lumiun to manage and control internet access:
The advantages of an internet management system like Lumun are many and go beyond the ease of implementing team access and productivity management rules. Safety and protection against internet threats they are focused on decreasing data loss risks, avoiding access to harmful websites and problems with virus incidence, resulting in savings in relation to equipment maintenance expenses.
Lumiun is easy to install, does not require large servers and can also be managed in a practical way through a control panel, and no advanced technical knowledge is required to implement and use the solution.
Check out the benefits of Lumun for your company, contact us and schedule a system demonstration!
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