What's coming in the internet providers market? What trends? Will the added value service remain essential to the ISP business model? Continue reading and discover trends for the growth of ISP and the relevance of useful and profitable SVAs for internet providers .
In addition to sharing market information and insights with entrepreneurs, managers and IT professionals from internet providers, the idea of this article is, in the end, to define the most appropriate score for the title of this article, statement (.) Or interrogation (?)
The future of ISP with useful and profitable sashes
More and more internet providers have a strategic element in value added/added services to add value to the business model .
In fact, SVA solutions in the portfolio represent an important strategy to increase profitability and generate even more advantages for ISPs . As much as a way to monetize the business and to capture and build customer loyalty, for example.
Let's remember five important features that make SHARES useful and profitable so important for internet providers.
#1 new service, new source of revenue
With each new useful and profitable SVA added to the portfolio, new billing opportunities are created . For sure, a demand from subscribers, who always want new services, advantages and utilities when they decide to buy broadband internet access from an ISP.
#2 interesting recipe alternative
As much as the main activity of an ISP is the multimedia communication service (SCM), useful and profitable SVA packages are interesting strategies for revenue for ISP .
#3 Capture more subscribers
Certainly, useful and profitable are also strategic for marketing and promotional strategies for internet providers. At the moment when costs and benefits are compared, eventually, SVA packet gratuity is a promotional possibility . Undoubtedly, another benefit, which allows maximize strategies for subscriber capture.
#4 more useful and profitable, less tax, more profit
By adding useful and profitable SVA packages , ISP's profitability increases . I ISP SHARES undeniably generate tax economy and contribute to better tax planning . Thus, they provide the internet provider to pay less taxes, increase business profitability and improve profitability.
#5 Loyalty subscribers
Whenever the internet provider is efficient, effective and effective in providing broadband access to the internet, subscribers are satisfied. However, it is an obligation and the expected minimum. Therefore, useful and profitable add value to ISP . After all, they deliver even more users and facilities to subscribers. Thus, along with the quality of connectivity to the internet, they guarantee the loyalty of subscribers.
Be aware of the market and the future to grow
At Lumiun Blog , several articles about SVA for internet provider are accessible. However, two latest articles on SVA for ISP are relevant and complementary to this, about useful and profitable sashes and the future and the ISP.
The first features information about technology and sva that has the potential to generate new opportunities for internet providers and offer more advantages for subscribers: Wi-Fi 6 and 5G-new opportunities and more advantages .
The second, shares marketing tips to make a difference and grow the internet provider through and profitable , viable and sustainable STAs Internet Provider Marketing Tips .
In fact, the growth of the economic business sector in the internet market, certainly depends on a series of variables that include, among the main, good management practices , SVA solutions in the portfolio and tax adequacy .
In addition to these aspects, entrepreneurs, managers and IT professionals need to be aware of news, technologies, legislation and trends . Mainly, because the market of internet providers is increasingly crowded and dynamic.
In this sense, I will bring some excerpts, summaries of articles and a short video (3:50) on trends, products, services, strategies, useful and profitable SVAs that should impact the market and future of internet providers .
At the end of each block, you will have the full material link available so you can access and learn more if you are interested. Also, because researching and comparing it is always a necessary and recommended practice .
Trends that are part of the future of internet providers
First, let's go to the short video of Infra News Telecom , with your publisher Simone Rodrigues . In it, she gives a preview of the interesting contents that are part of the Special Edition Special Edition of Infra News Telecom Internet Providers .
These are very interesting texts that give a good idea of what's coming:
✅ New ways for ISPs
✅ Providers disembark on mobile networks
✅ ISPS will be fundamental for the diffusion of 5G in Brazil
✅ Neutral networks open new opportunities for ISPs
✅ MVNO: an expanding market
✅ Internet TV generates new businesses for ISPs
✅ EDGE COMPUTER Improves user navigation experience
✅ DDOS: How to face the zombies of the network
✅ Technologies XGPON and XGS-PON gain impetus with 5g
✅ Sales Management and Customer Relationship demand technology and face -to -face service
# What is a MVNO?
MVNO , an acronym for Virtual Network Operator Mobile , defines a virtual mobile operator that basically buys the right to use part of the infrastructure offered by one or more mobile operators (these yes, with towers and antennas). Thus, you do not need to worry about making heavy investments, being responsible only for the commercialization and revenue of the service, as well as customer service .
# Differentials of MVNO
Mobile plans are currently more or less attractive due to aggregate benefits. Not only music and video streamings, virtual stalls and bookstores, discount clubs, but also a huge variety of other useful and profitable STAs. The MVNO operators market is still growing , especially with the arrival of 5G. But beyond the B2B market, coming through machines, there is a great opportunity in the B2C market. Just know how to enjoy it.
# Mvno regional x large operators
There is a large market for small and medium -sized MVNO operators. In fact, a result of the voids left by the Telecom giants. Thus, local operators have the opportunity to, with the same infrastructure as large operators, develop strategies focused on some sectors and market niches. However, to continue to grow, they must focus on the B2C market and add products and services (streamings, educational platforms and other useful and profitable SVAs) that provide expanded experiences .
# Entertainment SVAs gain space
The purpose of useful and profitable SVAs is to provide additional experiences to subscribers and encourage them to use the main service of the operator/provider, which allows to increase revenue. In practice, they bring a huge number of opportunities to explore new revenues, with low or even no tax incidence. The importance of useful and profitable sasters is so large that they even represent 80% of ISPs revenue. In this sense, the effort to offer something more, really useful and of quality is evident. In two years, Anatel complaints referring to STAs fell 65% . The tendency is to simplify and wipe off the supply and direct efforts to make useful and profitable SVAs to entertain, education and safety and control on the subscriber's internet .
# MacroTends for the ISP Market
In principle, they remain valid for 2022 and further beyond, some previously planned macrotends for the ISP market . First, because of the exponential growth of the demand for internet access that the pandemic caused. Then, because the largest portion of consumers (Marketshare) remains not met by the large operators.
- Communications between machines will increase demand
- Streaming services
- The focus of the ISP market will be at speed
- Focus on the growth of classes “d” and “e”
- New competition scenario with large operators
- Focus on ISP management
# What to expect from the future of the internet?
The prospects for the future of the internet, for sure, depend a lot on how society tends to develop. That is, if there will be behavioral , need for new regulations , refinement of technologies , etc. What can be advanced is that the online world, as we experience today, will be surpassed significantly.
# Complete connection with various types of objects
Probably a very common reality in the internet scenario is an increasingly connected digital environment. Online devices have become inseparable companions of humans. Thus, from Wearables (used in the body), everything must be connected to the network and exchanging data and information in real time. Thus, Artificial Intelligence Resources (AI) and Internet of Things (IoT) tend to broaden the domain over our standard of internet use and behavior preferences and flexibility of work forms.
# Safety addition
Finding ways to deal with greater complexity interactions is important, especially regarding traceability and data storage . Proof of this is that privacy and control over personal and sensitive data in Brazil today has specific legislation - General Law on Personal Data Protection, LGPD, ( Law No. 13.709/2018 ). In fact, the tendency is for companies to invest in technologies to ensure effectiveness in the protection and adequacy of LGPD, VPN solutions firewall devices . The trend for the future of the internet is even more expressive legal intervention.
# How to enable necessary advances
Undoubtedly, a higher demand needs greater functioning capacity of the internet. An idea and tendency is the reconfiguration of network architecture, through Rotada Optics Technology (Ron), which would be defined by software and distributed “as a service” . In addition to the simplification of infrastructure, this can also result in chain savings, with scalable networks capable of supporting traffic demands and more agile operations. Anyway, the news is many in the web universe. Therefore, internet providers should be aware of aligning strategies with market demands and always prioritizing the customization capacity of useful and profitable sgas .
# Opportunities and Challenges with 5G
5G has already started to be distributed in Brazil. In addition to improvements to users, technology also brings opportunities and challenges to those who undertake in the internet providers segment. Among other advantages, providers may reduce the use of cabling. On the other hand, it will be necessary to ensure fiber coverage for technology to work well, for example.
Useful and profitable STAs are part of the present and future of the ISP
It's nothing new, but it is always good to reinforce that ISP revenue strategies with SVA packages are important to maximize the financial return of internet providers .
Especially because they allow tax reduction and, consequently, increase profitability . In other words, the idea is to pay less tax and earn more through SVA packages .
So the focus of entrepreneurs and internet provider managers should be investing in SVA for ISP . Above all, because they are profitable solutions .
Informing more with SVA packages , it is undeniably a totally viable revenue strategy with better results and lower costs.
Be sure to know more SVA solutions for internet provider at Lumun Blog . Find out the advantages, opportunities and benefits of SVA for ISP .
Just click on one of the links below to access.
- Brazilian startup launches new SVA for internet providers
- What is an SVA? (Value Added Service)
- Lumiun ISP is an SVA for Strategic Value Provider
- Why do providers are looking for SVAs?
- What are the benefits of having an SVA for ISP?
- How to choose a fiscal audit for sva
- Useful SVAs tips for internet service providers (ISP)
- Billing strategy for ISP with SVA packages
- The importance of tax planning for providers (ISP)
- Wi-Fi 6 and 5G: new opportunities and more advantages
- Marketing tips for internet providers
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